
Plan. Execute. Win.
Build a strategy that wins in the real world. We coach owners and leadership teams to create clear plans, run clean operations, and execute marketing that turns goals into measurable results.
WHO WE HELP
We partner with growth-minded business owners and their top employees—the people who move the work forward and shape the brand.
Industries we serve: Martial arts schools & academies, wineries & breweries, home services (HVAC/plumbing/electrical/roofing), fitness & wellness, professional firms, retail & hospitality.
Roles we develop into influencers: Winemakers, brewmasters, head instructors, clinic managers, massage therapists, dental hygienists, sommeliers, field supervisors, and more.
BUSINESS STRATEGY
Explore our comprehensive range of services designed to meet your needs.
Business Strategy Coaching
Plan the win. Execute with accountability
Every win starts with a solid plan—and weekly accountability to run it. Our Business Strategy Coaching clarifies your goals, numbers, and market, then turns that insight into a practical Business Blueprint you can operate weekly. We’ll define positioning, offers, pricing, and pipeline, then lock a simple scoreboard so your team knows if you’re winning: qualified leads, bookings, show rate, close rate, revenue, retention, and reviews. You’ll run focused 90-day sprints with clear owners and timelines while we coach cadence—short planning huddles, KPI reviews, and rapid feedback loops—so execution never drifts. Expect better prioritization, faster decisions, and a leadership rhythm that keeps your team aligned. We remove bottlenecks, tighten communication, and convert ideas into actions that compound. Strategy here isn’t theory—it’s the next best move, every week, until the goal is reached.
Operations & Process Design
Make it simple.
Make it repeatable.
Great strategy fails without clean operations. We map your customer journey from first touch to five-star review, then design SOPs, checklists, and handoffs anyone on your team can follow. Intake, scheduling, fulfillment, follow-up, and review generation become predictable—and measurable. We install a practical dashboard (appointments, no-shows, cycle time, close rate, revenue per job/member, churn, reviews) and introduce light automations for reminders, confirmations, and post-visit requests. Managers get clear role expectations; front-line teams get tools that reduce friction and errors. We also standardize internal communication (notes, tags, tasks) so nothing falls through the cracks. The result: fewer bottlenecks, faster cycle times, higher customer satisfaction, and a business that runs the same great way every day—no heroics required.
Roadmap & Company Blueprint
From vision to
90-day moves.
We turn vision into a 12-month roadmap with quarterly priorities, resources, and financial targets—then we break it into 90-day sprints so execution is obvious. Your Company Blueprint covers offers, pricing, capacity, staffing, and technology; it defines “what now, what next, and what never.” Each initiative has an owner, timeline, and success metric. We set a steady review rhythm to adjust quickly when data or demand shifts, keeping focus without losing speed. Leaders gain alignment; teams gain clarity; partners and investors get a single source of truth. With the blueprint in place, every project syncs to outcomes—not opinions—and momentum becomes measurable.
HOW IT WORKS - Plan → Execute → Win
Plan
Fast discovery, Business Blueprint, and 90-day priorities.
Execute
Weekly rhythm, playbooks, CRM, and campaigns tied to KPIs.
Win
Track outcomes, optimize quickly, and stack wins quarter after quarter.
GO-TO-MARKET
Marketing & sales strategies tailor built for your business.
Sales Development
& Offers
Offers that convert. Teams that close.
We craft offers people actually want—and the sales process that supports them. Together, we define your outbound and inbound flows: inquiry → appointment → presentation → close → follow-up. We build simple scripts, objection handling, and proposal templates your team will actually use, then connect everything to a CRM pipeline so coaching is tied to numbers. For local and service businesses, we add review and referral systems plus memberships/maintenance plans that lift lifetime value. Managers get a clear pipeline dashboard; reps get practical tools; owners see consistent close rates instead of random spikes. Sales development becomes a teachable process—repeatable, scalable, and aligned with your brand.
Content, Authority & Publishing
Turn expertise into influence.
Your people are your brand. We help business owners and key employees—winemakers, brewmasters, head instructors, clinic managers, massage therapists, dental hygienists, sommeliers, field supervisors, and more—become recognized authorities. We define your voice and point of view, then produce assets that build trust and drive demand: website copy, landing pages, email/SMS sequences, articles, and social posts. For long-form authority, we partner with Rev Publish to create white papers, e-books, or hardcover books, positioning your experts as the go-to voices in your market. Each asset follows a straightforward brief (audience, problem, promise, proof, CTA) so content is persuasive and on-brand. The outcome: more qualified traffic, higher conversion, stronger referrals—and durable credibility that advertising alone can’t buy.
Marketing Platform & Execution
Build. Launch. Optimize.
When the plan is set, execution is where you win. In partnership with Rev Marketing, we build a fast, mobile-first marketing platform—website, funnels, forms, tracking, and automations—designed to convert. We prioritize speed to first result: launch core pages, offers, and calendars quickly; dial in Google Business Profile and local SEO; then layer paid campaigns you can actually measure. Everything ties into your CRM (e.g., GoHighLevel) so leads, bookings, attendance, sales, and LTV roll up to a single dashboard. We A/B test pages and ads, iterate weekly, and keep marketing aligned with operations so promises match delivery. No vanity metrics—just the actions that move the scoreboard.
WHY FAS WORKS
Shield — Protection & preparedness
Circle (360°) — Awareness; no blind spots.
Crosshairs — Focus that stays on target.
Spartan-Knight — Courage + intelligence in decisive action
OUR RESULTS
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in 90 days (academy)
after seasonal plan (vineyard)
in six months (HVAC)
See what our clients are saying:
Mathew Glock
FAS turned our chaos into a clear, executable plan.
Tahmid William
The strategy + accountability changed how we operate.
ABOUT — Tracy Lee Thomas
For more than two decades, Tracy has helped owners replace guesswork with clear strategy and accountable execution. He blends hands-on leadership with cross-industry systems—from academies and wellness to wineries/breweries and home services. Tracy’s approach is simple: clarify the objective, build the Company Blueprint, and run a weekly rhythm that turns goals into numbers. Coaching is practical, direct, and backed by a ready-to-deploy marketing platform (via Rev Marketing) and authority publishing (via Rev Publish) when it’s time to scale. If you want a partner who will keep you on target and help you win repeatedly, start with a strategy call.
(434) 443-5701 • Tracy@FormAStrategy.com • Go2FAS.com
Our Brands
The Rev Growth Stack
These aren’t just partners, they’re the powerhouse brands we have built. Each one fuels the strategy flywheel. Traffic, Trust, Authority, and Growth.
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