Fitness & Wellness Growth — More Members, Better Retention, Five-Star Review
Turn intros and first appointments into loyal members with a schedule, onboarding, and marketing plan that runs week after week.
Craft intro/first-visit offers and close with confidence
Optimize class schedules & rebooking prompts to lift utilization
Run a marketing calendar that fills intros, events, and renewals
Who This Is For
Owners, managers, and lead instructors/therapists who want predictable intros, steady rebooking, and strong community retention—without burning out staff. Fits yoga/Pilates/HIIT/strength studios, massage therapy practices, and multi-service wellness locations. If your schedule has peaks and valleys, offers feel unclear, or onboarding isn’t consistent, FAS gives you a map + cadence that the whole team can run.
The Problems We Solve
(how they show up)
Fragile intro conversion:
First visits don’t become memberships or packages.
Schedule mismatch:
Overfull classes at 6pm, empty mid-day; waitlists but poor utilization.
Rebooking gaps:
Great first session, no clear next step; recurring plans aren’t offered.
Inconsistent onboarding:
New clients don’t know what to do in the first 30 days.
Marketing swings:
Bursts of posts and promos, then silence; no quarterly plan.
No single scoreboard:
Everyone tracks different numbers; no view of what’s working.
What FAS Builds For You
(the studio/clinic blueprint)
Offer & Pricing Strategy:
Compelling intro/first-visit offers, clear package tiers, and membership framing that aligns with margin and capacity.
Intro/First-Visit Flow & Close:
Front-desk and instructor/therapist scripts: check-in cues, session framing, and a simple “why start today” close with 2–3 choices (good/better/best).
Schedule & Utilization Planner:
Class mix and time-slot design; rules for waitlists, buffers, and instructor load; mid-day fillers and challenge/cycle programming.
Onboarding & Rebooking:
Day 0–30 message sequence (SMS/email), first-week tips, progress check-ins, and rebooking prompts at the moment of momentum.
Events & Community Calendar:
Quarterly anchors (workshops, challenges, member socials) plus micro-events tied to retention and referrals.
Marketing Platform & Assets (with Rev Marketing):
Mobile-first pages, intro funnels, calendar integration, local SEO/GBP, retargeting, and tracking connected to bookings & renewals.
KPI Scoreboard:
Intros booked, show rate, intro-to-member %, utilization %, rebooking rate, churn, reviews & rating.
Implementation Roadmap
(so it sticks)
Discovery & Baseline:
Current offers, schedule, trial flow, marketing cadence, KPIs.
Offer + Flow v1:
RIntro script, check-in cues, the close; brief role-plays.
Schedule & Utilization:
Balance capacity, rules for waitlists, instructor load.
Onboarding & Calendar:
Day 0–30 sequence; quarterly community events.
Scoreboard Live:
Weekly huddles; monthly review; quarterly reset.
Buildout as needed with Rev Marketing (pages/SEO/ads) and Rev Publish (authority assets like a “Member’s First 30 Days” guide).
What You’ll Have In Hand
Intro/First-Visit Playbook
Intro/First-Visit Playbook (scripts, reminders, the close)
Front-Desk SOP Pack
Front-Desk SOP Pack (checklists, handoffs, day-of flow)
Schedule & Utilization Planner
Schedule & Utilization Planner (capacity + rules)
Onboarding Message Library
Onboarding Message Library (SMS/email for first 30 days + reviews)
Events/Community Calendar
Events/Community Calendar (assets and lead times)
KPI Dashboard
KPI Dashboard definitions + weekly meeting agenda
Results You Can Expect
Higher intro-to-member conversion:
Higher intro-to-member conversion via simple, practiced closes
Better utilization:
Better utilization with smarter schedule design and rules
Improved retention:
Improved retention from timely onboarding and check-ins
More five-star reviews:
More five-star reviews through automated, well-timed requests
Predictable quarters:
Predictable quarters with calendar rhythm and community events
Case Snapshot (condensed)
Pilates Studio:
Rewrote the intro close, rebalanced schedule, and added a 30-day onboarding sequence. Intro-to-member up 14 pts, mid-day utilization improved.
Massage Therapy Practice:
Introduced rebooking prompts and a follow-up cadence. Rebooking rate up 25%, review volume doubled in six weeks.
FAQs
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