Martial Arts Growth — Enrollments, Retention, Reviews
Turn trials into students, students into black-belt journeys, and your academy into a predictable, five-star operation.
Build a trial → enrollment flow that converts consistently
Optimize class schedules, belt/testing cadence, and parent comms
Run a marketing calendar that fills intros, events, and camps
Who This Is For
Owners, program directors, and head instructors who want predictable enrollments, strong retention, and steady reviews—without burning out the team. Whether you run a single-location dojo or a multi-site school, FAS installs the map and cadence that ties instruction, front desk, and marketing into a single game plan.
The Problems We Solve
(how they show up)
Trials stall:
Intros are booked, but show rate and closes fluctuate.
No clear offer:
Parents/students can’t tell what’s included or why now.
Schedule friction:
Classes don’t match demand; testing feels chaotic.
Parent communication gaps:
Missed reminders; unclear next steps; last-minute changes.
Marketing swings:
Big bursts, then silence; no events calendar.
No single scoreboard:
Everyone has a number; no shared definition of a win.
What FAS Builds For You
(the academy blueprint)
Offers & Enrollment Path:
Simple packages with clear value, family options, and a “why enroll today” close. Payment, uniforms, and onboarding aligned to Day 1–30.
Trial Flow & Front Desk SOPs:
Scripts for inquiry, intro booking, day-of reminders, and the intro lesson close. Front desk checklists and handoffs so students/parents feel guided.
Class Schedule & Belt Cadence:
Capacity planning by age/program; testing calendar; make-up policies. Keep mats full without crowding and create milestone “moments” worth sharing.
Parent Communications:
SMS/email templates for intros, first-week tips, testing, events, and review prompts. Clear, friendly, timed to what parents actually need.
Events & Camps Calendar:
Quarterly anchors (buddy day, belt ceremony, photos), micro-events, and school-break camps. Marketing assets scheduled to each event.
KPI Scoreboard:
Trials booked, show rate, trial-to-enrollment %, 30/60/90-day retention, class fill %, testing pass %, reviews & rating.
Marketing Platform (with Rev Marketing):
Fast, mobile-first pages with clear CTAs; intro booking flow; local SEO; retargeting to fill intros and events.
Implementation Roadmap
(so it sticks)
Discovery & Baseline:
Current offers, schedule, trial flow, marketing cadence, KPIs.
Trial & Offer v1:
Rewrite the enrollment path; front desk + intro scripts; role-play.
Schedule & Testing:
Align classes and belt cadence to demand and capacity.
Calendar & Content:
Events/camps mapped; pages/emails/SMS set to each date.
Scoreboard Live:
Weekly huddles; monthly review; quarterly reset.
Buildout as needed with Rev Marketing (pages/SEO/ads) and Rev Publish (authority assets like “Parent’s Guide to the First 30 Days”).
What You’ll Have In Hand
Trial-to-Enrollment Playbook
(scripts, reminders, the close)
Front Desk SOP Pack
(checklists, handoffs, day-of flow)
Schedule & Testing Planner
(capacity + calendar)
Parent Comms Library
(SMS/email for first 90 days + reviews)
Events/Camps Calendar
(assets and lead times)
KPI Dashboard
definitions + weekly meeting agenda
Growing Threat Training Series
Real-World Safety, Awareness, and Defensive Preparedness for Instructors, Parents, and Students
Results You Can Expect
Higher show & close rates:
Higher show & close rates from a practiced intro and clear offers
Better 30/60/90-day retention:
Better 30/60/90-day retention through onboarding and parent comms
Fuller classes:
Fuller classes with balanced mats and smarter testing cadence
More five-star reviews:
More five-star reviews via timely SMS requests and photo prompts
Predictable quarters:
Predictable quarters with an events/camps rhythm that fills student pipelines
Case Snapshot (condensed)
Single-Location Dojo:
Introduced a 2-step trial + enrollment close and a parent onboarding series. Trial-to-enrollment up 11 pts, 90-day retention improved.
Multi-Site Academy:
Class schedule realignment + testing calendar + events boosted enrollments 32% in 90 days; staff training time dropped.
FAQs
JOIN OUR COMMUNITY