Retail & Hospitality Growth — More Guests, Higher Ticket, Better Reviews
Fill the calendar, lift average ticket with simple upsells, and standardize service so every shift runs smooth.
Traffic plan: weekly themes + seasonal anchors that drive predictable covers
Ticket lift: server/associate upsell scripts and bundled offers
Reputation engine: timely review requests and service recovery
Who This Is For
Owners, GMs, F&B directors, and retail managers who want steady foot traffic, stronger average ticket, and consistent five-star experiences—without burning out the team. Perfect for restaurants, tasting rooms with kitchens, boutique retail, hotels/venues, and hybrid concepts that run events.
The Problems We Solve
(how they show up)
Feast/famine traffic:
Busy weekends, soft weekdays; shoulder seasons hurt.
No offer discipline:
Specials & bundles are ad hoc; margins get fuzzy.
Ticket-size variance:
Great servers lift tickets; others just take orders.
Event underperformance:
Inquiries stall; packages unclear; slow follow-up.
Frayed service:
Host, bar, floor, and kitchen/stock don’t move as one.
Review whiplash:
Happy guests don’t post; one bad night dominates.
What FAS Builds For You
(the R&H blueprint)
Traffic & Events Calendar:
Weekly themes, weekday fillers, and seasonal anchors with enough lead time for marketing and staffing. Private event packages with clear minimums.
Menu/Offer Engineering:
Bundles, add-ons, and high-margin features. Signage/POS prompts and associate/server talk tracks that feel natural—not pushy.
Service Experience & Upsell Scripts:
Host greeting → table handoff → specials framing → drink/dessert closes → retail add-on prompts. Short scripts + cue cards that raise ticket without slowing service.
Staffing & Shift Playbook:
Shift roles, pre-shift huddles, section maps, runner/expediter rules, recovery protocol. For retail: zoning, replenishment cadence, and feature table standards.
Private Events Engine:
Packages, tour flow, response-time SLAs, and a 3-touch follow-up pattern (email/SMS/phone). Event checklist for BOH/FOH/retail coordination.
Marketing Platform & Local SEO (with Rev Marketing):
Mobile-first pages, events/menus online, reservation/booking flows, GBP optimization, retargeting. Tracking tied to bookings and gift card/special sales.
KPI Scoreboard:
Covers by daypart, average ticket, attach rates (apps/desserts/add-ons), table/guest time, rebookings, event inquiries→contracts, review volume & rating.
Implementation Roadmap
(so the team adopts it)
Discovery & Baseline:
Calendar, menu/merch, staffing, service flow, KPIs.
Calendar & Offers:
Draft next 90 days (themes, anchors, bundles, margins).
Scripts & Shift Playbook:
Train host/server/associate talk tracks; pre-shift rhythm.
Events & Follow-Up:
Productize packages; install SLA + 3-touch pattern.
Scoreboard Live:
Daily huddles; weekly review; quarterly reset.
Buildout as needed with Rev Marketing (pages/SEO/ads). If authority content helps (e.g., pairing guides, local features), bring in Rev Publish.
What You’ll Have In Hand
90-Day Calendar
90-Day Calendar (themes, anchors, lead times, staffing notes)
Menu/Offer Sheet
Menu/Offer Sheet (bundles, add-ons, margins, POS prompts)
Service Scripts & Cue Cards
Service Scripts & Cue Cards (host, server/associate, dessert/add-on closes)
Shift Playbook
Shift Playbook (roles, huddle agenda, section maps, recovery protocol)
Private Events Playbook
Private Events Playbook (packages, SLAs, follow-up sequence)
KPI Dashboard
KPI Dashboard definitions + manager meeting cadence
Results You Can Expect
More weekday traffic:
More weekday traffic via calendar rhythm and better promotion lead times
Higher average ticket:
Higher average ticket from practiced scripts and engineered bundles
Faster, smoother shifts:
Faster, smoother shifts with clear roles and pre-shift huddles
More private event contracts:
More private event contracts with SLAs and follow-up discipline
More five-star reviews:
More five-star reviews and steadier rankings from timely requests
Case Snapshot (condensed)
Neighborhood Restaurant:
Weekly theme nights + dessert/feature scripts lifted weekday covers 28% and average ticket 12% in two months.
Boutique Retail + Café:
Add-on displays + associate prompts improved attach rate 19% and increased review volume with a warm, timed SMS.
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