Content, Authority & Publishing — Form A Strategy (FAS) + Rev Publish
Capture your expertise, publish it with authority, and turn trust into qualified demand.
Define your voice & point of view with a clear expert stance
Produce web copy, emails/SMS, and articles that convert
Create white papers, e-books, or hardcover books with Rev Publish
Who This Is For
Owners and key staff who carry the know-how customers actually buy. If you’ve got a winemaker, hygienist, head instructor, or service lead who’s the face of results—but their expertise isn’t captured or scalable—this program elevates them into recognized authorities. Perfect for academies, wineries/breweries, home services, studios/clinics, and professional firms that win on trust + proof, not just ads.
Why Authority Beats Advertising Alone
Ads can buy attention; authority earns belief. Publishing clarifies your point of view, gives sales undeniable proof, and feeds every channel with content that compounds. It also lowers CAC, raises close rates, and creates referral gravity—because people share valuable ideas, not slogans.
The Authority Engine
(what we build with you)
Voice & POV:
We define the problem you solve, your unique methods, proof stories, and lines you’ll stand behind. (Short “Voice Guide” delivered.)
Signature Topics:
A content map of 6–10 themes you can own—each mapped to buyer intent (awareness → consideration → decision).
Conversion Content:
Website copy, landing pages, email/SMS sequences, articles, and social posts—written in your voice, aligned to offers.
Long-Form Publishing (Rev Publish):
Choose white paper, e-book, or hardcover book. We outline, interview, ghostwrite (if desired), design, and publish with professional editing and ISBN support.
Distribution Plan:
How to promote across your site, email list, social, PR, and events, with sales enablement baked in (one-pagers, slides, and scripts).
What You’ll Have In Hand (deliverables)
Authority Plan:
(topics, angles, distribution calendar)
Voice & POV Guide:
(tone, promises, proof library, CTA language)
Website & Landing Page Copy:
(conversion-ready)
Email/SMS Sequences:
(nurture + launch + follow-up)
Article/Social Bundle:
(10–20 posts with images/prompts)
Long-Form Asset:
(white paper, e-book, or book via Rev Publish)
Sales Enablement Kit:
(one-pager, deck slides, objection answers)
Workflow
(fast and focused)
Interview & Outline:
60–90 mins to extract expertise and map topics.
Drafts & Review:
We write; you comment in track-changes.
Design & Proof:
Professional layout and brand alignment.
Publish & Launch:
Web + PDF + print (if book), with promotion plan.
Repurpose:
Chop long-form into posts, emails, and slides for ongoing demand.
Ghostwriting optional: We can write from interviews so your experts stay in their lane.
Distribution That Actually Gets Read
Owned
Your website, blog, gated downloads, email/SMS list.
Earned
Industry publications, podcast guesting, partner newsletters.
Paid
Promoted posts, retargeting, and lead-generating campaigns.
Events
Tastings, classes, demos, webinars—where the expert is live.
Sales
One-pager + slides + PDF links so reps share proof in seconds.
Results You Can Expect
Lower CAC, higher close rates:
Lower CAC, higher close rates — content answers objections before calls.
More qualified leads:
More qualified leads — white papers and e-books attract intent, not clicks.
Stronger referrals & retention:
Stronger referrals & retention — customers share ideas and stick with experts.
Faster sales cycles:
Faster sales cycles — reps use proof assets instead of starting from zero.
Durable brand equity:
Durable brand equity — books and papers outlive campaigns.
Case Snapshot (condensed)
Winery:
We positioned the winemaker as an educator, published a seasonal pairing guide, and built a tasting club e-book. Event RSVPs doubled and membership churn improved.
Clinic:
Authority articles + an onboarding booklet for hygienists created 2× inbound consults and boosted five-star reviews.
Academy:
Head instructor’s white paper + email series lifted trial-to-enrollment conversion and improved retention at 90 days.
FAQs (for buyers and marketers)
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