Sales Development & Offers — Form A Strategy (FAS)
Design winning offers, build a clear pipeline, and coach reps to predictable revenue in 90 days.
Build compelling offers & pricing customers understand instantly
Install a CRM pipeline with defined stages and exit criteria
Train reps with scripts, objection handling, and coaching cadence
Who This Is For
Owners, sales leaders, and front-line teams who need clarity, consistency, and confidence. If deals stall, close rates swing wildly, or reps avoid follow-up, this program replaces guesswork with offers that resonate and a sales system your team can actually run. It’s built for academies, wineries/breweries (events & memberships), home services, studios/clinics, and professional firms that want predictable revenue without bloated complexity.
The Problems We Solve
(and how they show up)
Weak offer clarity:
Prospects don’t see why now or why you; too many options, not enough value.
Pipeline fog:
Undefined stages, no exit criteria, inconsistent notes, and ghosted follow-up.
Script avoidance:
Reps “wing it,” can’t handle objections, and outcomes vary by mood.
Manager overwhelm:
No common language for coaching; reviews feel subjective
Post-sale drop:
Onboarding is ad hoc; upsells and referrals are left to chance.
Offer Architecture That Sells
(the FAS frame)
We build offers from five elements so value is obvious and risk is reduced:
Problem & Promise:
Clear pains you solve and the outcome you deliver.
Proof:
Results, reviews, guarantees, and authority assets (see Rev Publish ties).
Packaging & Price:
Tiers aligned to margin and capacity.
Urgency & Risk Reversal:
Seasonal scarcity, bonuses, or guarantees that feel fair.
Action Path:
One next step (book, enroll, schedule) with friction removed.
Note: For event-driven or membership models (wineries/breweries, academies), we include a seasonal offer calendar so promotions and ops stay in sync.
The Sales System
(front to back)
Pipeline & Definitions:
We design stages with exit criteria and required notes (e.g., budget, timeline). You’ll get a universal pipeline view and a rep scorecard that auto-updates.
Scripts & Objection Handling:
Inquiry, discovery, presentation, and follow-up scripts written in your voice—lightweight, role-play ready, and easy to adopt.
Coaching Cadence:
A weekly rhythm for managers: call review checklist, 1:1 coaching prompts, and KPI-based targets. We’ll give you a 30-minute coaching template so coaching becomes repeatable.
Post-Sale & Expansion:
Onboarding, upsell/cross-sell triggers, referral prompts, and review requests—so revenue continues after the first close.
Enablement Assets You’ll Receive
Offer Playbook
Offer Playbook (promise, proof, price, risk reversal, CTA)
Script Pack
Script Pack (inquiry, discovery, presentation, objections)
Pipeline Map
Pipeline Map with exit criteria & required notes
Manager Coaching Kit
Manager Coaching Kit (call review + 1:1 template)
Follow-Up Library
Follow-Up Library (email/SMS touch pattern with timing)
Onboarding & Expansion
Onboarding & Expansion Checklist (upsell/referral prompts)
Dashboards & KPIs
(what we actually track)
Top of Funnel:
Inquiries, appointments set, show rate
Middle:
Discovery-to-proposal %, proposal-to-close %, time-to-close
Bottom:
Revenue per deal, refund/attrition, review rate
Rep Scorecard:
Calls reviewed, follow-up completion, stage aging
Manager View:
Pipeline health, forecast accuracy, win/loss reasons
Results You Can Expect
Higher Close Rates:
From clearer offers and tighter discovery.
Shorter Sales Cycles:
Via enforced stage criteria and scripted next steps
Predictable Forecasts:
With consistent notes and rep scorecards
More Referrals & Reviews:
From post-sale prompts baked into the system.
Case Snapshot (condensed)
Home Services:
After redesigning the offer, defining pipeline stages, and installing a follow-up pattern, the team lifted close rate by 8 points and reduced time-to-close by 22% in one quarter. Winery Events: A seasonal offer calendar + inquiry scripts + on-site enrollment flow increased event pre-bookings 2× and improved member retention.
Adoption Plan (how we implement without chaos)
Kickoff & Offer Draft:
Validate value props, proof, and pricing.
Pipeline + Scripts:
Configure stages and exit criteria; ship v1 scripts.
Pilot:
Run with a small rep group; refine objections and transitions.
Manager Cadence:
Launch weekly call reviews and 1:1s with the coaching kit.
Rollout:
Train the full team; publish playbooks in the CRM; review weekly.
FAQs (for buyers and marketers)
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